For the first time, Apple introduced a product without a supporting keynote event. This video became the world’s first glimpse of the AirPods Pro, requiring a seamless balance of sleek messaging and style to match.
As Art Director, I led a multidisciplinary team to craft and deliver this campaign across over 30 languages, ensuring each version retained its dynamic motion graphics and visual precision. This involved supervising every aspect of the project—from concept to execution—to guarantee consistency, creativity, and impact on a global scale.