For the AirPods Max launch video, I served as Associate Creative Director, leading the vision and execution for a video that celebrated the product's innovation and design. I crafted the initial rough cut, including a temporary voiceover, to establish the narrative structure and tone for the team, and to communicate our vision within the company.

For final piece, we collaborated with the iconic Soulwax, whose custom soundtrack added a unique energy and sophistication. The result was a video that perfectly captured the essence of AirPods Max, blending stunning visuals with an unforgettable auditory experience.

Listen to "Empty Dancefloor”