For the first time, Apple introduced a product without a supporting keynote event. This video became the world’s first glimpse of the AirPods Pro, requiring a seamless balance of sleek messaging and sophisticated style to match.
As Art Director, I led a multidisciplinary team to craft and deliver this campaign across over 30 languages, ensuring each version retained its dynamic motion graphics and visual precision. This involved supervising every aspect of the project—from concept to execution—to guarantee consistency, creativity, and impact on a global scale.
“Apple posted a record quarterly profit in January, largely thanks to a 37% jump in wearables sales (AirPods Pro nailed it). Roughly 60M pairs of AirPods were sold in 2019 - turn that up over 50% to an expected 94M pairs in 2020. Looks like Apple's 2nd profit puppy, behind just the iPhone (see ya, Macbook and iPad).” - Robinhood Snacks 5/26/2020