Apple Watch Series 7 features a redesigned stronger and more crack-resistant, certified on the beach or in the desert, while still maintaining excellent swimming performance with a water resistance rating of WR50.

We made this advertisement to show the durability of the Apple Watch Series 7. Directed by Craig Gillespie, the music is a cover of “Power of My Love” performed by Jack White.

Along with the big spot, we pre-planned and captured a social media campaign to accompany the campaign. We filmed “durability moments” with phantom cameras as close as we could get to the Watch and edited them into satisfying content for tiktok, instagram, etc. If you listen closely, each audio track thematically compliments each vignette.