Coinbase is the sponsor of the WNBA Commissioner’s Cup and gives 120k in bitcoin to the teams that make it to the tournament.
Previously, players received the bitcoin via email and few knew Coinbase did this, so this year we came up with ways to put the WNBA x Coinbase partnership in the spotlight.
We designed and presented a custom “Finalist Coin” trophy to accompany the bitcoin prize, made a gorgeous blue case to protect the Commissioner’s Cup, and covered the venue in Coinbase branding,
The Finalist Coin was announced by the WNBA online in the week leading up to the Cup, building hype and setting the stakes of the event.
When the tournament was finished the Coinbase case opened revealing the Commissioner’s Cup.
Around the arena.
…and drone footage busted me chugging a beer on TV.