In 2025 I helped out at Coinbase with their WNBA partnership.
Each year Coinbase gives 5k in bitcoin to the WNBA players that make it to the Commissioner’s Cup. Previously the players just got the prize via email and few knew Coinbase did this, so this year in addition to the crypto, we also designed and marketed a custom trophy.
First, we conceptualized a trophy with a double-sided etched graphic on a crystal triangle.
When viewed straight on the WNBA logo on the front and Coinbase icon on the back overlap to form a unified symbol.
We prototyped the design physically using a vinyl cutter.
We worked with trophy creator Victor Solomon to produce the Finalist Coin trophies.
Leading up to the tournament we launched a video online.
In Minneapolis we held a quick trophy ceremony before the championship.
We made sure Coinbase showed up beautifully around the arena.
…and drone footage busted me chugging a beer on TV.